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Thursday, May 12, 2005

Rivendell Reader #35

The ultimate destiny of outdoor gear manufacturers is to be bought out, and end up selling women's clothing and accessories. Burberry outfitted the Shackleton expedition in 1914, and now its biggest market is women in Japan. Eddie Bauer used to be an expedition outfitter. Bean, Orvis, and Patagonia are going that way too.

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