I'm a husband, father, author, cyclist, sailor, travel addict, and Silicon Valley software engineer. I've written 4 books and actively review books on this blog.
Comments on this blog are aggressively moderated against link-spam and rude or meaningless comments.
Do the people in the ad look happy? After seeing them, do you want to run out and buy a Shimano product? Or do they look like someone who just gave you the finger?
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I actively moderate the blog for spam.