Review: Elon Musk

 I've been watching Walter Issacson go from being a historical biographer to becoming a biographer for contemporary figures. It's an interesting transition, though not always for the better as far as the content is concerned. When you write about a historical figure, you know how the story ends, and to some extent you can provide analysis of the person in context. So I come away from his books like Leonardo Da Vinci or even Einstein feeling smarter than when I read them. With figures like Steve Jobs there's not enough distance but you can see Issacson trying to provide historical context with decreasing success. With his most recent book Elon Musk he doesn't even try.

That's not to say that the book is no good. For one thing, the process of cost-cutting at SpaceX and Tesla isn't particularly well known or well described, nor is Musks' admirable willingness to make the call and take the risk and admit mistakes when he's made a mistake:

Musk took responsibility for the over-automation. He even announced it publicly. “Excessive automation at Tesla was a mistake,” he tweeted. “To be precise, my mistake. Humans are underrated.” (Kindle loc 3740)

Contrast this with Steve Jobs telling customers that they were holding the phone wrong. 

As the book progresses, however, you realize the limitations of Water Isaacson. He's not a technical person, so I wouldn't expect him to describe the intricacies of how a rocket can be designed, or why self-driving cars are much harder than making a reliable EV cheap enough for ordinary people to afford. (Though you could argue that Musk hasn't done that yet --- even the cheapest Tesla is still what I consider BMW territory in terms of pricing)

What's missing is that Issacson's not even that good as a business analyst. So you get this one throwaway line in the book near the end:

His most valuable lieutenants at Tesla and SpaceX had learned ways to deflect his bad ideas and drip-feed him unwelcome information, but the legacy employees at Twitter didn’t know how to handle him. (kindle loc 8104)

I went through the whole book and at no point did Issacson point to a place where either Tesla or SpaceX demonstrated the ability to manage up explicitly and defused Musk. The book has been one chapter after another chapter of Musks' feats, whether it's producing copious numbers of progeny with various women, or sleeping on the factory floor in order to inspire a sense of urgency amongst workers, or firing various managers viciously Darth Vader style. You start to get the impression that Issacson's successes in the past was because there was many other writers who went before him and produced the contextual analysis that he then summarized  in his own book, which made him seem so smart when writing books about historical figures.

This is not to say that it's a bad book. It's well written, with short chapters that can be read pick-up/put-down style in this age of multi-tasking, and told me a lot about the way Musk works, and maybe provide some sympathetic view that he's not a right-wing sycophant that he comes across as on social media. Having said that, I remember that the Nazis who voted for Hitler but didn't commit war-crimes were still Nazis and still actively worked to make the world a much worse place. Probably if Musk had been able to stick to Tesla and SpaceX he would still be hailed as a hero, and if he was an asshole to many of his employees, not much worse than Steve Jobs, which many Silicon Valley managers/CEOs seek to emulate, using his behavior as an excuse to behave abominably.

What does come across is that Musk loves risk, and loves being under fire. Which leads him to seek the kind of thrill and crises that only a company in existential threat can provide him. You therefore cannot expect him to be a normal person.

What I will say is that I admire the calm, cool manager who never manages a crisis because they were so able to anticipate problems that the problems never arise in the first place. Those people exist but because they're not attention seekers and are frequently introverts, nobody thinks to write biographies about them. It's clear that Issacson wants to write about scientists/technologiests, and innovators, and it's clear that over time the ability of one individual to make massive progress is limited --- his latest books end up being about people who lead teams of people. It's a pity that he chooses subjects that embody some of the worst humanity has to offer, providing yet another generation of Silicon Valley CEOs the excuse to behave like man-children.

Finally, I would say that I think that it's very difficult for a well-meaning biographer to get close to his subject while he's still alive and still be objective. It's quite clear to me that the calibre of Issacson's biographies go down when he's working on subjects who are still alive. A combination of not wanting to be nasty to someone whom you've gotten close to over the years (and it's impossible not to do that if you want to capture all the details) and the fact that in this case you probably don't want to piss off the richest person on the planet (who can do a lot of damage to your life if he doesn't like what you wrote). That makes the entire book suspect.

“I was very worried that if Elon and I parted on bad terms, he would tweet bad things about me and call me a libtard, and then his hundred million followers, some of whom may be violent, would come after me and my family.” Roth turned plaintive as he talked about his worries. “What Elon doesn’t understand,” he said at the end of our conversation, “is that the rest of us do not have security people the way he does.” (kindle loc 7435)